Expand your assortment by adding direct game top-ups
According to estimates for 2025, the global market for in-game purchases and online microtransactions exceeds $85 billion, with more than half coming from mobile games. Claim your share of income in a market where up to 80% of revenue is generated by in-game purchases.
Mobile games potential
Fast-growing market
The global mobile games market in 2025 is estimated at over $120 billion and continues to grow by several percent per year.
Revenue leader
Mobile games account for about half of all gaming industry revenue and occupy approximately 55% of the global gaming market.
Billions of players
Over 3.2 billion gamers worldwide, with up to 80% playing on smartphones and regularly making in-game purchases.
Mobile games market statistics
Estimated volume of the global market for mobile games and in-game purchases in 2025
Share of mobile games in global gaming industry revenue according to forecasts for 2025
Number of mobile gamers by the end of 2025